Meridian Capital
Meridian Capital is a boutique venture firm focusing on deep-tech and sustainable infrastructure. Our challenge was to move them away from the dry, blue-tinted visual language of traditional finance and into a space of bold, architectural authority.
- Client
- Meridian Capital
- Year
- 2026
- Stack
- Figma, After Effects
- Role
- Art Direction, Identity
Modular systems for a complex vision
We developed a typographic-first identity using a custom-cut serif to symbolize precision and growth. The system was designed to scale across dense financial reports and high-impact digital experiences.
Designing for clarity and impact
The digital platform focuses on a zero-clutter interface. By utilizing generous whitespace and a strict 12-column grid, we ensured that complex data sets remained legible and aesthetically pleasing.
Fluid transitions in a static world
To capture the concept of 'Momentum', we created a series of generative motion backgrounds. These assets provide a subtle, ever-changing atmosphere to the site's landing experience.
What clients say
“Working with this studio was a transformative experience. They didn't just design a logo; they codified our future.”
Arthur Sterling
Managing Director, Meridian Capital